Our Story

Two girls, one dream — and a whole lot of charms.

LuckyBagCharms was born in a cozy flat in London, where two best friends — one with a passion for vintage trinkets, the other obsessed with playful design — started crafting bag charms late into the night. What began as a shared love for tiny, beautiful things quickly turned into a mission: to bring a little joy and personality to every bag, big or small.

We believe accessories shouldn’t be serious — they should be sweet, fun, and a little unexpected. From retro film cameras to bunny plushies, every piece we create is inspired by what we love: friendship, freedom, and a touch of everyday magic.

✨ Y2K Rush — a throwback to glitter screens, flip phones, and late-night texts. Think digital pets, pixel hearts, and pastel chaos.

🎞 Retro Mood — analog souls will find home here. Cameras, film rolls, motel key tags — crafted for lovers of all things timeless.

💪 Gym Charm — sporty and bold, this series celebrates movement, energy, and strength — with boxing gloves, dumbbells, and even iced coffee on the side.

🧸 Soft Buddy — plush animals with tiny outfits, because your bag deserves a cuddle too.

🪢 Knot & Loop — minimal, gender-neutral paracord loops with subtle color pops. Simple, functional, satisfying.

Welcome to LuckyBagCharms — where your mood, memories, and style all come together in one tiny charm.