Soft Buddy

Too cute to chill. Too real to hide.
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Frequently asked questions
What is a bag charm, and how is it different from a keychain?

A bag charm is a decorative accessory designed to hang from your bag, tote, or backpack. While it can look like a keychain, it's more about personal style than function. Think of it as jewelry for your bag—playful, bold, or soft depending on your mood.
How do I attach a bag charm to my bag?

Most bag charms come with a key ring, lobster clasp, or clip that easily attaches to bag handles, zippers, or loops. No tools needed—just clip and go!
Are bag charms just for handbags?

Not at all! Bag charms look great on backpacks, belt loops, gym bags, camera straps—even on your jeans. It's all about expressing your personality wherever you go.
Do bag charms make good gifts?

Absolutely. Bag charms are thoughtful, stylish, and easy to personalize. Whether it’s for a best friend, a sister, or yourself, they make charming little keepsakes that travel everywhere.
Can I collect bag charms from different collections?

Yes! Each of our collections—like Y2K Rush, Retro Mood, Soft Buddy and more—has a unique vibe. Mix and match across styles to create your own daily rotation or match with your bag of the day.